Trust, Reputation and Recommendation
News Note: WSU STIET faculty member, Robert Reynolds, STIET fellow Leonard Kinniard-Heether, and REU student Tracy Liu won first place in the IEEE Super Mario Competition and best student paper prize at the 2010 IEEE World Congress on Computational Intelligence in Barcelona, Spain.With the widespread diffusion of the Internet, vibrant and active on-line communities offer a new venue for social capital formation, by strengthening links among people and organizing their contributions to common purposes. Despite this promise, large numbers of on-line communities fail. We apply theories of public goods and social preference from economics, and theories of collective effort and social identity from social psychology to provide guidance to design. We demonstrate the utility of these theories for designing online communities through field experiments, in which we can create a variety of different communities with controlled design parameters. In doing so, we develop techniques to enhance participation in online communities: economic mechanisms, computer algorithms, and user interfaces. We also are in the process of developing new theories of contribution to online communities. See the Community Lab web site.
Trading Agent Design
Trust, Reputation and Recommendation
Incentive-Centered Design for Spam
Market and Information System Design for Collaboration