Incentive Centered Design

Making the Internet Safe, Fun, and Profitable


 In the News: The Huffington Post ran a story on a study by STIET Co-PI, Professor Michael Wellman and STIET Fellow Elaine Wah that shows high-frequency stock trading is bad for profits, including those of high-frequency traders. Wellman also published an op-ed in TechCrunch about the work.

 40 Under 40! Former STIET fellow, Aniket Gune, has been named a Today Brand Innovators "40 Under 40" winner as one of the most innovative marketers under 40. Aniket is the Director of Social Media Acquisition at American Express, building end-to-end word-of-mouth social programs that drive card acquisition.

 Congrats! Former STIET fellow, Christopher Kiekintveld, has been awarded a CAREER grant for research on strategic decision making using computer gaming models.

Contact STIET

STIET Program
University of Michigan
3373 North Quad
105 S. State St.
Ann Arbor, MI 48109-1285
voice (734) 647-6333
fax (734) 615-3587

User login

Incentive-Centered Design for Spam

TAC poster A significant problem for managing information flow is the recipient attention devoted to processing spam email.
The identifying characteristics of pollution are present: recipients incur a cost (reading time, security risk) to determine whether the message is desired, and the sender generally has a better prior estimate of the message’s expected value. We developed an attention bond mechanism to provide incentives to reveal hidden information about potentially polluting email; AOL and Yahoo! recently announced they were implementing a related sender-pays system, but the community outcry illuminates a number of issues for ongoing research. We also developed a system to increase the benefits to advertisers of reaching customers through a different channel, thus reducing the desirability of paying to send spam to private inboxes.

More ICD in Action:

Trading Agent Design
Trust, Reputation and Recommendation
Community Lab
Market and Information System Design for Collaboration