Press Release and 
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Podcast discussing the STIET research program with Jeff MacKie-Mason and Tom Finholt
STIET video showing lifesize, uncompressed fiber-optic video conference from UM Atkins room to WSU via OptIPortalRobert Cialdini
Regents' Professor of Psychology and W.P. Carey Distinguished Professor of Marketing, Arizona State University
3:30-5 pm (Note time difference)
UM: 411 West Hall
WSU: 313 State Hall (via videoconference)
The STIET Fall Distinguished Lecture is offered jointly by STIET, the Evolution and Human Adaptation Program and the Yaffe Center. There is a pre-seminar meeting for students to meet with Robert at 2 pm in 3048 East Hall.
Social norms, which refer to what most people do (descriptive social norms) and what most people approve/disapprove (injunctive social norms), are remarkably powerful in directing human action. Studies in several environmental contexts (e.g., home energy conservation, household recycling, hotel conservation efforts) show that persuasive communications that employ social norms-based appeals for pro-environmental behavior are superior to those that employ traditional appeals. Yet, the motivating power of social norms is rarely (and sometimes incorrectly) used in programs designed to increase environmentally-friendly conduct.
Robert B. Cialdini is Regents’ Emeritus Professor of Psychology and Marketing at Arizona State University, where he has also been named W. P. Carey Distinguished Professor of Marketing. He has taught at Stanford University and Harvard’s Kennedy School of Government. He has been elected president of the Society of Personality and Social Psychology. He is the recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, the Donald T. Campbell Award for Distinguished Contributions to Social Psychology, and the (inaugural) Peitho Award for Distinguished Contributions to the Science of Social Influence.
Professor Cialdini’s book Influence: Science and Practice, which was the result of a three-year program of study into the reasons that people comply with requests in everyday settings, has sold over two million copies while appearing in numerous editions and twenty-six languages.
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| Robert Cialdini seminar streaming audio with slides file | 1.81 KB |
